Rovic Leers
Now Incorporating RA Image
Cape Town +27(0)21 907-1700
Johannesburg +27(0)11 396-6200
Pietermaritzburg +27(0)33 346-2727

About Us

Company Profile

In 2000, two of South Africa’s best known suppliers of farm machinery merged to form the new company Rovic & Leers (Pty) Ltd. Together these companies share a long history of supplying the needs of South African farmers, our history goes back to the establishment of HM Leers and company in 1927! Today we employ 130 people and have branches in Cape Town, Johannesburg and Pietermaritzburg and also look after farmers’ needs in many sub-Saharan countries. Our key strength is providing our customers with quality products like the well-known Rovic range of fertiliser spreaders, front-end loaders, chisel ploughs, rippers, seedbed tine implements, Rovic Small and Large Grain Planters, as well as an imported line of premium machinery from internationally renowned brands like Kuhn, Krone, Seko, Cima, Quicke and many more. Coupled with our commitment to outstanding customer service and customer satisfaction, this makes us the farmer’s no 1 choice when selecting his future purchases.

Click here to browse through our wide range of products

Our Vision

To constantly strive to enrich the agricultural and related industry by providing innovative, cost effective and sustainable solutions to enhance and sustain positive development where the environment, agriculture and related industry will be the prime beneficiaries.

Market Coverage

Rovic Leers has a national market presence in South Africa & also has service points in NAMIBIA, ZIMBABWE, ZAMBIA, SWAZILAND and BOTSWANA. Other countrees like ANGOLA, MALAWI, MOZAMBIQUE, TANZANIA and KENYA are currently being developed.
We have offices in Pietermaritzburg (Kwazulu-Natal province), Johannesburg (Gauteng) and Cape Town (Western Cape).  Click here to view our office locations.
We distribute our products through a national network of distributors, to view a Service Point nearest to you, simply click here.
To have one of our sales representatives contact you, simply click here.

Board of Directors

Click here to view all the members of our Board of Directors

Management & Staff

Click here to view our Management & Staff


Service Distribution

Area Map Rovic Leers products have service centers across South Africa and certain African regions.

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Find a Parts Manual

Rovic Leers products have part manuals freely available for all customers

View Parts Catalogue

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